BRAND HISTORY & VISION

Powering,
Every Journey

Reliable everyday power,advanced start-stop performance and dependable warranty support for modern mobility.

OUR STORY

Dependable and Engineered for Performance

Since 1997, PUMA batteries have been made available to Asian customers, combining decades of expertise with advanced manufacturing technology to deliver reliable power and consistent performance.

The brand is built around continuous improvement in plate design, premium-grade materials and the Clarios Manufacturing System, supporting quality control from production to market delivery.

PUMA batteries are manufactured in Korea at Clarios Delkor Corporation, a world-leading lead-acid automotive battery manufacturer.

VISION

To empower every journey with trusted energy solutions and become Asia's most respected aftermarket battery brand.

MISSION

To deliver premium battery solutions that provide reliable power, support vehicle performance, and offer a hassle-free warranty experience through Clarios' digital ecosystem.

PRODUCT PORTFOLIO

Three Technologies. One Standard.

A complete SLI, EFB and AGM line-up engineered to power everything from conventional vehicles to advanced start-stop systems.

PUMA SLI battery

SLI

STARTING - LIGHTING - IGNITION

The conventional flooded battery, the primary source for starting an internal combustion engine.

BEST FOR

Conventional vehicles with low energy demand.

  • Starts the internal combustion engine
  • Low energy-demand applications
  • Free-flow electrolyte

EFB

ENHANCED FLOODED BATTERY

An upgraded flooded design built to handle the extra cycling of entry-level start-stop vehicles.

BEST FOR

Basic start-stop, moderate electrical load.

  • Supports basic start-stop technology
  • Handles moderate electrical load
  • Free-flow electrolyte

AGM

ABSORBENT GLASS MAT

Premium technology with acid held in a microfibre glass mat, ideal for high-demand, start-stop vehicles.

BEST FOR

Advanced start-stop, high electrical load.

  • Ideal for start-stop technology
  • Handles high electrical load
  • Microfibre glass immobilises the acid

 

BACKED BY THE GLOBAL MARKET LEADER

Clarios

Puma automotive batteries are powered by Clarios, a world leader in advanced energy storage solutions. We partner with our customers to meet increasing market demand for smarter applications, on a global scale. Our 16,000 employees develop, manufacture, and distribute a portfolio of evolving battery technologies for virtually every type of vehicle and technologies that deliver uniquely sustainable, next-generation performance, and bring reliability, safety, and comfort to everyday lives.

Our Commitment

Invest & Improve

We continually evaluate and invest in technologies, controls and processes that improve our operations while reducing our environmental footprint.

Highest Standards

We operate all our facilities to meet the highest global environmental, health and safety requirements.

Always Learning

We never stop looking to improve. We learn from each plant we build or upgrade and apply those lessons across all our operations globally.

Shared Commitment

We extend our commitment across our supply chain and our partners.

 

PUMA,

UNLEASH THE POWER

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