BRAND HISTORY & VISION

Reliable Power, Engineered to Last

Dependable energy for modern vehicles built under the Clarios Manufacturing System since 2009.

 

OUR STORY

Trusted Power, Made to Global Standard

Established in 2009, Platinum Batteries have earned a reputation for delivering dependable power solutions tailored to the evolving needs of today’s vehicles. Manufactured in Korea at a world-leading lead-acid automotive battery manufacturer, Clarios Delkor Corporation, each Platinum battery reflects a commitment to global manufacturing excellence and stringent quality control under the Clarios Manufacturing System (CMS) giving drivers a trusted energy source backed by world-class expertise.

VISION

To be the aftermarket's most trusted power brand and recognised for quality, reliability and integrity across every market we serve.

MISSION

Deliver reliable, long-lasting power for modern vehicles across all driving conditions, always ensuring consistent performance and peace of mind.

PRODUCT PORTFOLIO

Three Technologies. One Standard.

A complete SLI, EFB and AGM line-up engineered to power everything from conventional vehicles to advanced start-stop systems.

SLI

STARTING - LIGHTING - IGNITION

The conventional flooded battery, the primary source for starting an internal combustion engine.

BEST FOR

Conventional vehicles with low energy demand.

  • Starts the internal combustion engine
  • Low energy-demand applications
  • Free-flow electrolyte

EFB

ENHANCED FLOODED BATTERY

An upgraded flooded design built to handle the extra cycling of entry-level start-stop vehicles.

BEST FOR

Basic start-stop, moderate electrical load.

  • Supports basic start-stop technology
  • Handles moderate electrical load
  • Free-flow electrolyte

AGM

ABSORBENT GLASS MAT

Premium technology with acid held in a microfibre glass mat, ideal for high-demand, start-stop vehicles.

BEST FOR

Advanced start-stop, high electrical load.

  • Ideal for start-stop technology
  • Handles high electrical load
  • Microfibre glass immobilises the acid


BACKED BY THE GLOBAL MARKET LEADER

Clarios

Platinum automotive batteries are powered by Clarios, a world leader in advanced energy storage solutions. We partner with our customers to meet increasing market demand for smarter applications, on a global scale. Our 16,000 employees develop, manufacture, and distribute a portfolio of evolving battery technologies for virtually every type of vehicle and technologies that deliver uniquely sustainable, next-generation performance, and bring reliability, safety, and comfort to everyday lives.

Our Commitment

Invest & Improve

We continually evaluate and invest in technologies, controls and processes that improve our operations while reducing our environmental footprint.

Highest Standards

We operate all our facilities to meet the highest global environmental, health and safety requirements.

Always Learning

We never stop looking to improve. We learn from each plant we build or upgrade and apply those lessons across all our operations globally.

Shared Commitment

We extend our commitment across our supply chain and our partners.

 

BE STRONG,
BE PLATINUM

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